Radio FG is a French radio station based in Paris. It is the first ever radio station in France to exclusively broadcast house and electronic music.

Launch Radio FG in the United States in a way that respects the landscape, competition, and Radio FG’s core attributes. 

This needs to be done by raising awareness and generating interest in the station.

Radio FG competes with streaming platforms such as Spotify and Apple Music. The station also competes with the varying music tastes of Americans.

Immersing in a new culture is an unfamiliar yet exciting experience. 

This excitement can help energize and motivate young Americans aged 18-24.

Frame Radio FG as the stimulant to becoming unstoppable. The positive neurological effects house music has on the brain motivates us in a unique way. In addition, it is a worldwide cultural experience that our audience will want to be a part of.

-75% of our target audience believe “life should be as fun as possible.”

-Radio FG is the beacon of European music, and a lot of house artists popular in America (Daft Punk, David Guetta, DJ Snake) have gotten their start on FG.

-House music does not always have the same style. Radio FG has different stations with different types of house music to fit your mood.