The Setup
We’ve all been there.
Watching TV, engaged in conversation, listening to a lecturer, then you bite down on a mouthful of chips and suddenly that’s all you can hear—the crunch.
You’ve missed the audio of life for just a second or two and all that’s left in its place is the satisfying crunch of Lay’s chips.
And in today’s society of hustle culture and chaotic day-to-day life, sometimes that’s exactly what you need—a little crunch time.
The Insight
It’s hard to hear when you’re eating crunchy foods like chips – it takes you out of the moment.
The Problem
Life is chaotic, and sometimes you just need to escape.
The Strategy
Sometimes you need a
little crunch time.
Reasons to Believe
--Lays are known as one of the most popular potato chip brands in the United States, and is often the first brand associated with potato chips, similar to Heinz with ketchup.
-Lays have created over 200 different types of potato chip flavors to satisfy the taste buds of any snacker.